Einhorn's Epic Productions

On this day, I was introduced to pitching. The process is... 1. Set the story 2. Tell the story 3. Reveal the intrigue 4. Offer the prize 5. Nail the hook point 6. Get a decision As practice, Laura sent me three pitches from past clients, and I evaluated each one in my usual coverage letter. The first pitch was excellent; all the characters' backstories and motives were explained, the layout and colors (the "look") is distinct and original, and the story sounds promising. The second pitch, however, was very poor. It was one page, with an illustration of just one character. The characters have no dimensions and there is no conflict, let alone a structured story. Before I could start reading the third pitch, the team gathered around to read the newest draft of episode one for their scripted podcast. We also looked over the entire outline for the rest of the story. Again, because I signed a confidentiality agreement, I can't say anything about the plot; but ...

Heather, Adam, and Gayle weren't in the office today; only Laura was there. She told me that in writing,  try to create the feel or senses that you don’t have for a podcast (basically everything except for listening). She also  taught me the three-act structure of writing. I will use the 2001 movie  Shrek , as an example. Act one is the setup. This includes the characters (heroes, villains, and supporting characters) and what everyone wants (the hero and villain's goals). The end of act one features a disrupting force of some kind, but up until that point, the hero lives in stasis. They can't move forward until they're forced to. Shrek is the main protagonist of the movie. He lives peacefully in his swamp, but what he wants most of all is to be loved for who he is.  Act two is the meat of the story; conflict after conflict that impede's the hero's goal. Shrek is forced to act when Lord Farquad, the main antagonist, exiles the fairytale creatures into Shrek...

Today, I finished my coverage letter for "Josie and the Pussycats." Immediately afterwards, I made a coverage letter for season one, episode one of "Serial." Because I haven't read it since last week, there were bits and pieces I forgot that occurred in it; so I listened to it again. After that, I completed its coverage letter in about two hours. After completion, I was invited by the EEP staff to sit in on a meeting with another creative media house. A woman came in person, and a man video chatted from his home. I did not talk much here because their joint-project is so far into production, I had no idea what they were talking about. After the meeting, Heather and I stayed behind so she can walk me through what they do at EEP. She has been very busy these past few weeks, so she never had time to actually sit down and talk one-on-one, until now. Basically, EEP is an entertainment creative house that creates action/adventure franchises. When making these fr...

On my third day, I completed my first coverage letter; and it was for episode one of EEP's (Einhorn's Epic Productions) podcast. After that, I was assigned to read "Josie and the Pussycats, Issue #1" and do a coverage letter of it. This is a modernized version of "Josie," not the one from the 1970's. I did not complete it today, but I will next time.

On my second day, the team was getting ready for the table read for their next project, a serialized podcast. Because I signed a contract, I am not allowed to disclose any information about scripts or what each project is about. To summarize again, my main job for the summer is to read original scripts and comics, and give my critique for each one in a specific Word document, called a coverage letter. In this document, I evaluate the story, structure, dialog, writing, commerciality, visual elements, title, and characters on a scale from "excellent" to "poor." I also give a synopsis of the script, discuss each leading and supporting character, leave comments about everything (positive and negative / what I would change or leave as is), and evaluate the project and writer(s) on a scale from "recommend" to "pass." That is what I did after reading the script for episode one of their podcast. However, before I can even read it, Laura and Adam sugg...

On my first day, I met the other employees (there were only five including myself, as this is still a start-up company). The company founders are Heather Einhorn and Adam Staffaroni. Laura Martin is the creative assistant and internship coordinator, and Gayle Artino is a writer. I previously met Adam over spring break; so today, he introduced me to everyone else as the company's "summer associate." Adam briefed me on what I will be doing this summer. What stuck with me the most during our conversation is there are three very important things one must learn in creativity: reading, writing, and drawing. You should learn these things while you're young, because you won't have time when you're an adult. Originally, I was going to work through a guided drawing session with Laura for the first ten weeks. Each week, we would  discuss a particular facet of drawing, and I would complete exercises and/or demonstrations within the office related to that topic, followe...